{"id":6633,"date":"2023-07-31T12:25:00","date_gmt":"2023-07-31T12:25:00","guid":{"rendered":"https:\/\/badiavinagres.com\/?p=6633"},"modified":"2023-07-31T20:27:10","modified_gmt":"2023-07-31T20:27:10","slug":"descobrint-el-poder-del-feedback-el-focus-grup-de-badia-vinagres","status":"publish","type":"post","link":"https:\/\/badiavinagres.com\/ca\/descobrint-el-poder-del-feedback-el-focus-grup-de-badia-vinagres","title":{"rendered":"Descobrint el poder del feedback: el focus grup de Badia Vinagres"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Creiem fermament en la import\u00e0ncia d&#8217;escoltar els nostres clients i d\u2019estar en constant evoluci\u00f3 per tal d&#8217;oferir la millor experi\u00e8ncia possible. \u00c9s per aix\u00f2 que recentment hem organitzat un<em> focus grup <\/em>a les instal\u00b7lacions de Badia Vinagres, una valuosa eina de m\u00e0rqueting que t\u00e9 com a objectiu obtenir informaci\u00f3 directa dels nostres clients i dels possibles clients.<\/h2>\n\n\n\n<p>Hem realitzat dues sessions en les quals han participat una seixantena de persones. L&#8217;experi\u00e8ncia ha estat molt enriquidora perqu\u00e8 hem pogut con\u00e8ixer de prop les opinions i suggeriments d&#8217;aquells que ja han tastat els nostres vinagres, aix\u00ed com dels que estan interessats a fer-ho. Escoltar qu\u00e8 \u00e9s el que m\u00e9s els agrada i con\u00e8ixer quines s\u00f3n les seves necessitats i desitjos \u00e9s molt valu\u00f3s per poder dissenyar la nostra proposta de valor. D&#8217;aqu\u00ed tamb\u00e9 en poden sortir nous productes i formats aix\u00ed com&nbsp; millores en els nostres productes i serveis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/175_BADIA__MG_2396-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/175_BADIA__MG_2396-1024x683.jpg\" alt=\"\" class=\"wp-image-6644\" srcset=\"https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/175_BADIA__MG_2396-1024x683.jpg 1024w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/175_BADIA__MG_2396-300x200.jpg 300w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/175_BADIA__MG_2396-768x512.jpg 768w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/175_BADIA__MG_2396-1536x1024.jpg 1536w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/175_BADIA__MG_2396-2048x1365.jpg 2048w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/175_BADIA__MG_2396-600x400.jpg 600w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/175_BADIA__MG_2396-400x267.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Durant el <em>focus grup<\/em>, els participants han hagut de respondre un q\u00fcestionari sobre dades demogr\u00e0fiques, la nostra marca i <em>packaging <\/em>o h\u00e0bits de consum i cultura del vinagre, entre d\u2019altres.<\/p>\n\n\n\n<p>A m\u00e9s de recopilar informaci\u00f3 a trav\u00e9s d&#8217;aquest q\u00fcestionari, vam voler portar els nostres convidats i convidades a un viatge emocional i sensorial a trav\u00e9s de les nostres instal\u00b7lacions. Els vam mostrar el cor de la nostra petita f\u00e0brica, vam compartir-hi la nostra hist\u00f2ria familiar i els vam transmetre el nostre amor per l&#8217;artesania i la tradici\u00f3 vinagrera.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/214_BADIA__MG_2845-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/214_BADIA__MG_2845-1024x683.jpg\" alt=\"\" class=\"wp-image-6648\" srcset=\"https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/214_BADIA__MG_2845-1024x683.jpg 1024w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/214_BADIA__MG_2845-300x200.jpg 300w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/214_BADIA__MG_2845-768x512.jpg 768w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/214_BADIA__MG_2845-1536x1024.jpg 1536w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/214_BADIA__MG_2845-2048x1365.jpg 2048w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/214_BADIA__MG_2845-600x400.jpg 600w, https:\/\/badiavinagres.com\/wp-content\/uploads\/2023\/07\/214_BADIA__MG_2845-400x267.jpg 400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>El nostre objectiu era que el <em>focus grup<\/em> fos una experi\u00e8ncia diferent i \u00fanica en un ambient relaxat i acollidor; aix\u00ed que, per descomptat, no pod\u00edem oblidar l&#8217;experi\u00e8ncia culin\u00e0ria. Vam finalitzar la visita amb una degustaci\u00f3 dels nostres vinagres, acompanyats de tapes especialment seleccionades per a l\u2019ocasi\u00f3.&nbsp;<\/p>\n\n\n\n<p>Vol\u00edem que els nostres convidats experimentessin la versatilitat dels nostres productes i com poden real\u00e7ar els sabors de diferents plats. Va ser un moment per delitar els sentits i explorar noves combinacions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estem profundament agra\u00efdes per la participaci\u00f3 de totes i cadascuna de les persones que es van unir al nostre <em>focus grup<\/em>. Les seves opinions i suggeriments s\u00f3n un regal per a nosaltres, aix\u00ed com ho va ser la seva pres\u00e8ncia a la nostra estimada vinagreria.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gr\u00e0cies per formar part de la nostra hist\u00f2ria i per ajudar-nos a millorar!<\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Creiem fermament en la import\u00e0ncia d&#8217;escoltar els nostres clients i d\u2019estar en constant evoluci\u00f3 per tal d&#8217;oferir la millor experi\u00e8ncia possible. \u00c9s per aix\u00f2 que recentment hem organitzat un focus grup a les instal\u00b7lacions de Badia Vinagres, una valuosa eina de m\u00e0rqueting que t\u00e9 com a objectiu obtenir informaci\u00f3 directa dels nostres clients i dels<\/p>\n","protected":false},"author":8,"featured_media":6640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[239,238,180],"class_list":["post-6633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies","tag-badia-vinagres","tag-focus-grup","tag-vinagre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descobrint el poder del feedback: el focus grup de Badia Vinagres<\/title>\n<meta name=\"description\" content=\"Creiem en la import\u00e0ncia d&#039;escoltar els nostres clients i d\u2019estar en constant evoluci\u00f3 per tal d&#039;oferir la millor experi\u00e8ncia possible\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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