Discovering the power of feedback: the Badia Vinagres Focus Group

We firmly believe in the importance of listening to our customers and constantly evolving to offer them the best possible experience. This is why, recently, we ran a focus group at the Badia Vinagres facilities, a valuable marketing tool designed to gather direct information from our customers and possible customers.

We held two sessions with some sixty participants. The experience was very enriching, giving us firsthand insight into the opinions and suggestions of those who’ve already tasted our vinegars and those interested in doing do. Hearing what they like best and discovering their needs and desires is priceless when it comes to designing our value proposition. It could also give rise to new products and formats as well as improvements in our products and services.

During the focus group, participants were asked to complete a questionnaire about demographic data, our brand and packaging or vinegar culture and consumption habits, among other themes.

In addition to gathering information through the questionnaire, we wanted to take our guests on an emotional and sensory journey through our facilities. We showed them the heart of our small factory, we shared our family history with them and we transmitted them our love for the craft and tradition of vinegar brewing.

Our aim was to make the focus group a different and unique experience in a relaxed, welcoming setting; so, naturally, we couldn’t forget the culinary experience. We ended the tour with a tasting of our vinegars, accompanied by tapas specially selected for the occasion.

We wanted our guests to experience our products’ versatility and how they can highlight the flavours of different dishes. It was a moment to delight the senses and explore new combinations.

We are profoundly grateful for the participation of each and every one of the people who joined our focus group. Their opinions and suggestions are a gift for us, as was their presence at our beloved vinegar brewery.

Thank you for forming part of our story and helping us improve!

Badia Vinagres is suitable for coeliacs and the gluten-sensitive

In general, vinegar is a product suitable for people with coeliac disease or gluten sensitivity.

It is made from plant-based products which contain sugars or starchy substances. Although most vinegars are gluten-free, occasionally, due to their manufacturing process or origin (malt vinegar), they may contain gluten. Other possible exceptions include certain flavoured vinegars which may contain added ingredients with gluten.

The artisanal vinegars and bittersweets brewed at our factory in Mollerussa do not contain gluten or bear any risk of cross contamination.

You may enjoy them with no worries of any kind, awakening all five senses in every culinary experience.

We recommend you read the labels on vinegars or switch directly over to our Gardeny vinegars and bittersweets.

Badia Vinagres, in every home!

Don’t let appearances lead you astray: appreciate vinegar dregs

On the labels of our vinegars you’ll read ‘May produce natural sediments’. We’ll tell you why!

If some time after buying your vinegar you see a possibly strange-looking substance, don’t throw it out! Just the opposite: appreciate it, as it represents a synonym of natural product, of living product. This sediment, called vinegar dregs, is a biofilm produced by the vinegar’s fermentation, composed of a form of cellulose and bacteria – the beneficial sort – which transform the alcohol in wine into acetic acid.

All natural, unpasteurised vinegars may show the presence of this viscosity and turbidity in time. These substances are not found in industrial vinegars because they are removed for aesthetic reasons.

Give a second life to your vinegar dregs and use them to make your own vinegar at home!

Discover our production process

Passionately brewing vinegar since 1908

Badia Vinagres is a century-old family company with five generations of tradition behind it. As vinegar brewers in constant evolution since 1908, our way of working is the result of combining the inheritance of over a century of artisanal experience with the most cutting-edge technology and the perfection of our production systems.

We are passionate about what we do and it shows in our products. We devote body and soul to producing maximum-quality handcrafted vinegars with the best – and always local – raw materials. Maintaining our small family company values is the true key to the quality of our products. Our way of being and doing allows us to cultivate each individual vinegar and bittersweet. Vinegar is an extraordinary product with which we aim to conquer taste buds around the world. Every variety has its own aromas, textures and nuances which allow us to experiment and create authentic culinary experiences. Dare to become a vinegar gourmet?

Traditionally innovative

Every generation of Badia Vinagres has contributed to the project in its own way; we’ve even combined artisanal vinegar production with a liqueur factory! The current generation’s grandfather Agustí and father began to specialise the company in vinegar. With the collaboration of the Faculty of Oenology at Rovira i Virgili University in Tarragona, the father Agustí Badia made important discoveries in the field of research which have allowed us to add new and innovative flavours to our catalogue. With the creation of a previously nonexistent product, the Gardeny brand was born, with a high position in the market. Judit and Marta, the fifth generation of Badias, joined the family business in 2006 and 2011, respectively. They are two passionate and endlessly curious people whose DNA is laced with the need to innovate and to disseminate the passionate world of vinegar. From this new generation of Badias at the head of the family business, we expect to hear very surprising proposals and bring vinegar closer to the world.

Currently, we have a dozen vinegars of very different kinds on the market, as well as four bittersweets. Their traditional and innovative flavours are the fruit of our passion for vinegar, the knowledge acquired over decades and our constant desire to innovate. We want to show the world that vinegar is a fascinating product, as is good wine. In fact, our motto is “From good wine, good vinegar” and with it we aim to showcase our product, not only for its quality, but also for the opportunities it offers us. We brew vinegars and bittersweets with the best organic wines of the Mediterranean.

From the typical plastic bottle of wine vinegar you’ve surely all had at home, to the creation of our brand Gardeny and its recent evolution, there is over a century of work, perseverance and patience. We do our job with passion and respect for the magic of that which possesses history and tradition.

We set ourselves no limits. Do you?

Download it! Christmas print for your kitchen

Christmas is just around the corner!

Surely many are already looking for recipes to surprise your guests with delicious dishes during these holidays. Well, you are in the right place to find inspiration and enjoy delicious proposals that you can elaborate with our vinegars and bittersweets.

This year, besides offering recipes we would like to surprise you with a very special detail that we have designed with all our affection. This is a beautiful print to decorate your kitchens during these dates.

You can win a fabulous pack of vinegars

We invite you all to download the print, to frame it as you like and hang it in a special corner. We would love to see the photos of how beautiful the prints decorates your kitchens so you can send them to us by e-mail or upload them directly to the social media (please tag us so we can see them). Among all the photos you make, we will raffle a fabulous pack of vinegars.

Christmas is here… Let’s enjoy it!!!

Download print for my kitchen